Bachelor of Science Degree

Business Administration - Marketing Management Option and Project Management Option (Residence Bachelor's Program)

Objectives

The Business Administration program offers a foundation to develop business knowledge and skills. It combines the study of fundamentals of marketing, finance, communication and strategic management while emphasizing the impact of the dynamic, global information age on business. The program includes principles of professional business communication and methods and techniques used in the information age, while also offering instruction on teamwork, technology, problem solving, leadership, multi-cultural management issues and general education, including the humanities, composition, mathematics, the sciences and the social sciences.

The Marketing Management option of the Business Administration program combines the study of fundamentals of marketing, finance, communication and strategic management. This option includes three major focuses. The business focus provides and introduction to functional areas of business. The marketing focus offers marketing principles and practices with emphasis on consumer behavior. The communication focus offers a foundation in professional communication, including principles of professional business communication and methods and techniques used in the information age.

The Project Management option of the Business Administration program combines the study of business fundamentals in finance, communication and strategic management with project management skills. Core competencies include tools and techniques used in project management for planning, scheduling and creating strategies to identify risks and quantify their impact. Other areas of study include the project planning process, including the project life cycle, requirements and scope and quality assurance plans. The Project Management option offers graduates an opportunity to develop knowledge and skills that can help them begin careers in a variety of entry-level business and project management positions.

Career Opportunities

Business administration skills are important in every organization, from government to the private sector and from small local companies to multi-national companies. This program offers graduates the opportunity to develop knowledge and skills that can help them begin careers in a variety of entry-level business and related positions.

Admission Requirements

Refer to the Admission section of this catalog for information relating to Admission Requirements and Procedures for this program.

School Equipment

Students will have the opportunity to use the following school equipment as required throughout the program: computer systems, network hubs, patch panels, printers and other common computer peripherals. Refer to Student Equipment in the Online Course Information section of this catalog for information relating the student equipment requirements for the distance education courses that are taught online over the Internet.

Class Size

Classes generally range in size from 20 to 40 students. Depending on the course subject matter, certain classes may contain a greater or lesser number of students.

Program Outline

This program of study offers two options of coursework for a student to pursue. All of the courses (as such courses may be revised or modified from time to time by the school in its discretion) in one of the following options must be successfully completed.

Marketing Management Option

Course Number Course Credit Hours
----------
Unspecified General Education Courses+
48
GE273
Microeconomics+

This course introduces the economic way of thinking as it provides the basic principles of microeconomics. It is the study of choices made by households, firms, and government and how these choices impact the market economy. Prerequisites: GE117 Composition I or equivalent, GE127 College Mathematics I or equivalent

(close)
4
GE274
Macroeconomics+

Building on the concepts of microeconomics, this course is the study of aggregate economic activity. Students will apply the basic principles to measures of economic performance and to explain economic phenomena such as unemployment, inflation and economic growth. Prerequisite: GE273 Microeconomics or equivalent

(close)
4
Subtotal 56.0
Course Number Course Credit Hours
BU111
Accounting I+

This course addresses fundamental concepts of accounting and lays a foundation for all other financial accounting courses. Focus is on the principles of accounting, accounting cycles, procedures, concepts and methods. Prerequisite: TB184 Problem Solving or equivalent

(close)
4
BU112
Accounting II+

This course builds on the Accounting I course by integrating financial statements and the related accounting assumptions and principles. Emphasis is on uses and purposes of various accounting and financial statements and an overview of automated and accounting information systems. Prerequisite: BU111 Accounting I

(close)
4
BU121
Introduction to Business In a Global Society+

This foundational course presents an overview of the functions of business in a contemporary global, information and technical environment.

(close)
4
BU131
Business and Information Systems+

This course integrates fundamentals of information systems and technology with aspects of business operation and management. The importance of information systems and its relationship to business operations from an end-user perspective is also addressed in this course. Prerequisite: TB143 Introduction to Personal Computers or TB145 Introduction to Computing or TB150 Computing and Productivity Software

(close)
4
BU151
Principles of Supervision+

This course addresses the skills used by first-line supervisors in the workplace, including critical thinking skills as they apply to the supervisor's role in solving problems, conflict resolution and motivation of individuals and groups. Prerequisite: BU121 Introduction to Business in a Global Society

(close)
4
BU213
Financial Accounting: Reporting and Analysis+

This course focuses on financial statement analysis and offers an overview of the tools of financial analysis by studying financial statement reporting and analysis from a liquidity, solvency and profitability perspective in relation to performance measurement. Prerequisite: BU112 Accounting II

(close)
4
BU214
Fundamentals of Tax Preparation+

This course studies how taxes interrelate with financial accounting by distinguishing between taxation and financial accounting aspects in business transactions. Focus is on tax preparation, types of taxes and tax law. Prerequisite: BU213 Financial Accounting: Reporting and Analysis

(close)
4
BU222
Business Law and Regulation+

This course offers a basic foundation in business law and regulation in a variety of areas, including bankruptcy, employment, consumer and contract law. Instruction on ethics, social responsibility and technology is integrated throughout the course. Prerequisite: GE217 Composition II or equivalent

(close)
4
BU241
Principles of Marketing+

Focused on customer relationships, this course introduces the student to basic principles and practices of marketing. Students explore some of the challenges faced in developing and adapting the marketing plan to the changing global environment. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

(close)
4
BU242
Consumer Behavior+

This course builds on the concepts presented in Principles of Marketing. Emphasis is on consumer behavior, motivation, decision-making processes and the impact of cultural differences on consumer decisions. Prerequisite: BU241 Principles of Marketing

(close)
4
BU271
Principles of Professional Communication+

This course lays a foundation for business communication in a wide variety of venues. Areas of instruction include electronic and hard-copy communication media, multicultural communication, and communicating with internal and external customers. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

(close)
4
BU272
Professional Presentation+

This course emphasizes skills necessary to conduct different types of successful professional presentations. Focus is on audience analysis, developing effective visual aids and presentation teams. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

(close)
4
BU315
Cost Accounting and Budgeting I+

The focus of this course is on cost accounting and budgeting processes. It also includes elements that address planning, analysis, behavior and control of these processes. Prerequisite: BU213 Financial Accounting: Reporting and Analysis

(close)
4
BU323
Money and Banking+

This course introduces basic concepts and principles relating to money and banking, financial institutions and monetary policy, and how these concepts relate to economic activity and the activities of the Federal Reserve, U.S. Treasury and international economy. Prerequisites: GE274 Macroeconomics or equivalent, BU112 Accounting II, BU121 Introduction to Business in a Global Society

(close)
4
BU343
Marketing Research+

Building on the skills taught in previous courses (Research Methods, Statistics, and Principles of Marketing), Market Research emphasizes the problem solving and critical thinking skills used to plan, implement and evaluate the results of a market research project data. Prerequisites: EG381 Statistics or equivalent, BU242 Consumer Behavior

(close)
4
BU344
Marketing and the Internet+

This course focuses on how to leverage technology to reach global markets. Emphasis is on developing and managing a marketing strategy in the digital/Internet global environment. Prerequisites: BU242 Consumer Behavior, EG371 Research Methods or equivalent

(close)
4
BU352
Principles of Management+

This course addresses four key management functions: planning, organizing, leading and controlling. Students will be required to practice problem solving and critical thinking skills as they explore contemporary issues through the use of the Internet and the ITT Tech Virtual Library. Prerequisite: GE217 Composition II or equivalent

(close)
4
BU353
Human Resource Management+

This course focuses on human resource management skills used by business managers in day-to-day operations. While focusing on the different aspects of human resource management and practices, problem solving and critical thinking skills are applied. Prerequisite: BU352 Principles of Management

(close)
4
BU362
Financial Capital and Markets+

This course offers an overview of financial products, systems and institutions. Emphasis is on commercial banking and monetary operations, from investment to venture capital, and the role of the Federal Reserve. Prerequisite: BU213 Financial Accounting: Reporting and Analysis

(close)
4
BU425
Global Issues in Business and Economics+

This course applies a cross-functional and interdisciplinary approach to the study of issues confronting a global marketplace. This course includes an analysis of contemporary international business issues through the integration of cultural, business and economic principles. Prerequisites: BU271 Principles of Professional Communication, BU272 Professional Presentation, BU323 Money and Banking, EG462 Contemporary World Culture or equivalent, GE274 Macroeconomics or equivalent

(close)
4
BU445
Integrated Marketing Communication+

This course presents an integrated marketing communications (IMC) approach emphasizing advertising. Students are required to build an IMC comprehensive project that encompasses principles and skills covered in the prerequisite marketing courses. Prerequisites: BU343 Marketing Research, BU344 Marketing and the Internet

(close)
4
BU454
Small Business and Franchise Management+

This course focuses on launching, operating and growing a small business or franchise. Principles and techniques taught in earlier courses will be applied to the small business environment. Prerequisites: BU151 Principles of Supervision, BU272 Professional Presentation, BU352 Principles of Management

(close)
4
BU455
Business Policy and Strategy+

This course focuses on how to develop, implement and manage a strategic plan while managing change, technology and fostering innovation in a global environment. Students are required to use the concepts and techniques presented in previous courses to develop a business strategy and related policies. Prerequisites: BU222 Business Law and Regulation, BU352 Principles of Management, BU362 Financial Capital and Markets, EC312 Project Management Techniques

(close)
4
BU459
Strategic Management Project+

This course requires the student to apply concepts, principles and techniques presented throughout the program by completing a detailed project or participating in a comprehensive simulation. Prerequisites: All required core courses except BU425 Global Issues in Business and Economics or BU455 Business Policy and Strategy or BU464 Global Finance and Accounting

(close)
4
BU473
Management of Corporate and Virtual Teams+

This course presents skills used to effectively and efficiently manage teams in a business setting. Emphasis is on managing both internal and external teams, empowering team members and cooperation versus competition. Prerequisites: BU352 Principles of Management, GE347 Group Dynamics or equivalent

(close)
4
EC311
Introduction to Project Management+

This course is an introduction to the discipline of project management. Topics include an overview of its evolution, its various processes and principles, tools and techniques and project life cycle. Students will also be introduced to a project management software. Prerequisite: TB143 Introduction to Personal Computers or TB145 Introduction to Computing or TB150 Computing and Productivity Software

(close)
4
PM332
Project Management Techniques+

This course builds on Introduction to Project Management by introducing software that will be used throughout the program. Using a step-by-step approach, students are introduced to the skills and techniques used to initiate, plan, schedule, execute, monitor and close a project. Prerequisite: EC311 Introduction to Project Management or equivalent

(close)
4
Subtotal 108.0
Course Number Course Credit Hours
TB133
Strategies for the Technical Professional+

The course reviews characteristics and trends of the global information society including basic information processing, Internet research, other skills used by the technical professional and techniques that can be used for independent technical learning.

(close)
4
TB150
Computing and Productivity Software+

The course covers the fundamentals of computing and the use of computers in communications and networks. Emphasis is placed on the use of computer technology, Internet and the World Wide Web in enterprise computing and working environments. The course will also focus on using productivity software and hands-on applications to problem solving in business and other working environments.

(close)
4
TB184
Problem Solving+

This course introduces students to problem solving techniques and helps them apply the tools of critical reading, analytical thinking and mathematics to help solve problems in practical applications.

(close)
4
TB332
Professional Procedures and Portfolio Development+

Students are required to plan and compile their projects in the form of a portfolio. Instruction on interviewing procedures and writing business communications is also included in this course. Prerequisite: Students must have completed 72 quarter credit hours prior to taking this course

(close)
4
Subtotal 16.0
Course Number Course Credit Hours
Minimum required credit hours for the Baccalaureate Degree (Grand total)
180
Subtotal 180.0

Project Management Option

Course Number Course Credit Hours
----------
Unspecified General Education Courses+
48
GE273
Microeconomics+

This course introduces the economic way of thinking as it provides the basic principles of microeconomics. It is the study of choices made by households, firms, and government and how these choices impact the market economy. Prerequisites: GE117 Composition I or equivalent, GE127 College Mathematics I or equivalent

(close)
4
GE274
Macroeconomics+

Building on the concepts of microeconomics, this course is the study of aggregate economic activity. Students will apply the basic principles to measures of economic performance and to explain economic phenomena such as unemployment, inflation and economic growth. Prerequisite: GE273 Microeconomics or equivalent

(close)
4
Subtotal 56.0
Course Number Course Credit Hours
BU111
Accounting I+

This course addresses fundamental concepts of accounting and lays a foundation for all other financial accounting courses. Focus is on the principles of accounting, accounting cycles, procedures, concepts and methods. Prerequisite: TB184 Problem Solving or equivalent

(close)
4
BU112
Accounting II+

This course builds on the Accounting I course by integrating financial statements and the related accounting assumptions and principles. Emphasis is on uses and purposes of various accounting and financial statements and an overview of automated and accounting information systems. Prerequisite: BU111 Accounting I

(close)
4
BU121
Introduction to Business In a Global Society+

This foundational course presents an overview of the functions of business in a contemporary global, information and technical environment.

(close)
4
BU131
Business and Information Systems +

This course integrates fundamentals of information systems and technology with aspects of business operation and management. The importance of information systems and its relationship to business operations from an end-user perspective is also addressed in this course. Prerequisite: TB143 Introduction to Personal Computers or TB145 Introduction to Computing or TB150 Computing and Productivity Software

(close)
4
BU151
Principles of Supervision+

This course addresses the skills used by first-line supervisors in the workplace, including critical thinking skills as they apply to the supervisor's role in solving problems, conflict resolution and motivation of individuals and groups. Prerequisite: BU121 Introduction to Business in a Global Society

(close)
4
BU213
Financial Accounting: Reporting and Analysis+

This course focuses on financial statement analysis and offers an overview of the tools of financial analysis by studying financial statement reporting and analysis from a liquidity, solvency and profitability perspective in relation to performance measurement. Prerequisite: BU112 Accounting II

(close)
4
BU214
Fundamentals of Tax Preparation+

This course studies how taxes interrelate with financial accounting by distinguishing between taxation and financial accounting aspects in business transactions. Focus is on tax preparation, types of taxes and tax law. Prerequisite: BU213 Financial Accounting: Reporting and Analysis

(close)
4
BU222
Business Law and Regulation+

This course offers a basic foundation in business law and regulation in a variety of areas, including bankruptcy, employment, consumer and contract law. Instruction on ethics, social responsibility and technology is integrated throughout the course. Prerequisite: GE217 Composition II or equivalent

(close)
4
BU241
Principles of Marketing+

Focused on customer relationships, this course introduces the student to basic principles and practices of marketing. Students explore some of the challenges faced in developing and adapting the marketing plan to the changing global environment. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

(close)
4
BU242
Consumer Behavior+

This course builds on the concepts presented in Principles of Marketing. Emphasis is on consumer behavior, motivation, decision-making processes and the impact of cultural differences on consumer decisions. Prerequisite: BU241 Principles of Marketing

(close)
4
BU271
Principles of Professional Communication+

This course lays a foundation for business communication in a wide variety of venues. Areas of instruction include electronic and hard-copy communication media, multicultural communication, and communicating with internal and external customers. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

(close)
4
BU272
Professional Presentation+

This course emphasizes skills necessary to conduct different types of successful professional presentations. Focus is on audience analysis, developing effective visual aids and presentation teams. Prerequisites: GE117 Composition I or equivalent, BU121 Introduction to Business in a Global Society

(close)
4
BU315
Cost Accounting and Budgeting I+

The focus of this course is on cost accounting and budgeting processes. It also includes elements that address planning, analysis, behavior and control of these processes. Prerequisite: BU213 Financial Accounting: Reporting and Analysis

(close)
4
BU323
Money and Banking+

This course introduces basic concepts and principles relating to money and banking, financial institutions and monetary policy, and how these concepts relate to economic activity and the activities of the Federal Reserve, U.S. Treasury and international economy. Prerequisites: GE274 Macroeconomics or equivalent, BU112 Accounting II, BU121 Introduction to Business in a Global Society

(close)
4
BU352
Principles of Management+

This course addresses four key management functions: planning, organizing, leading and controlling. Students will be required to practice problem solving and critical thinking skills as they explore contemporary issues through the use of the Internet and the ITT Tech Virtual Library. Prerequisite: GE217 Composition II or equivalent

(close)
4
BU362
Financial Capital and Markets+

This course offers an overview of financial products, systems and institutions. Emphasis is on commercial banking and monetary operations, from investment to venture capital, and the role of the Federal Reserve. Prerequisite: BU213 Financial Accounting: Reporting and Analysis

(close)
4
BU425
Global Issues in Business and Economics+

This course applies a cross-functional and interdisciplinary approach to the study of issues confronting a global marketplace. This course includes an analysis of contemporary international business issues through the integration of cultural, business and economic principles. Prerequisites: BU271 Principles of Professional Communication, BU272 Professional Presentation, BU323 Money and Banking, EG462 Contemporary World Culture or equivalent, GE274 Macroeconomics or equivalent

(close)
4
BU455
Business Policy and Strategy+

This course focuses on how to develop, implement and manage a strategic plan while managing change, technology and fostering innovation in a global environment. Students are required to use the concepts and techniques presented in previous courses to develop a business strategy and related policies. Prerequisites: BU222 Business Law and Regulation, BU352 Principles of Management, BU362 Financial Capital and Markets, EC312 Project Management Techniques

(close)
4
BU459
Strategic Management Project+

This course requires the student to apply concepts, principles and techniques presented throughout the program by completing a detailed project or participating in a comprehensive simulation. Prerequisites: All required core courses except BU425 Global Issues in Business and Economics or BU455 Business Policy and Strategy or BU464 Global Finance and Accounting

(close)
4
BU473
Management of Corporate and Virtual Teams+

This course presents skills used to effectively and efficiently manage teams in a business setting. Emphasis is on managing both internal and external teams, empowering team members and cooperation versus competition. Prerequisites: BU352 Principles of Management, GE347 Group Dynamics or equivalent

(close)
4
EC311
Introduction to Project Management+

This course is an introduction to the discipline of project management. Topics include an overview of its evolution, its various processes and principles, tools and techniques and project life cycle. Students will also be introduced to a project management software. Prerequisite: TB143 Introduction to Personal Computers or TB145 Introduction to Computing or TB150 Computing and Productivity Software

(close)
4
EC313
Project Management Systems+

This course concentrates on the actual, day-to-day management concepts and methods used to implement Information Technology (IT) related projects, and is designed to provide a conceptual understanding of the project management process. Students will use a project management software to fulfill project requirements. Prerequisite: EC312 Project Management Techniques

(close)
4
EC314
Project Cost and Budget Management+

The purpose of this course is to provide the student with an introduction to the specific accounting concepts and budgeting skills necessary for the continuous monitoring of a project during its lifecycle. The student is to identify, master and put into practice the skills necessary to budget, control and report financial cost information to all parties involved in a project. Prerequisites: EC312 Project Management Techniques, GE127 College Mathematics I or equivalent

(close)
4
EC324
Managing and Maintaining a Network+

Students will be introduced to network-related areas of project management, vendor management, network inventory management, security management, etc., that are related to the day-to-day job of network administration. Prerequisites: GE127 College Mathematics I or equivalent, TB143 Introduction to Personal Computers or TB145 Introduction to Computing

(close)
4
EC411
Project Human Resource Management+

The purpose of this course is to provide the student with an understanding of the tools and techniques required to make the most effective use of the people involved in a project. These individuals are project stakeholders, project sponsors, the project manager, project team members and the balance of the organization. In this course, human resource management policies and practices concentrate on project organizational planning, project staff acquisition and team development. Prerequisites: EC312 Project Management Techniques, GE117 Composition I or equivalent

(close)
4
EC413
Management of Global Projects+

This course provides an introduction to the considerations that need to be given when managing project development in a global environment. Prerequisite: EC312 Project Management Techniques

(close)
4
PM332
Project Management Techniques+

This course builds on Introduction to Project Management by introducing software that will be used throughout the program. Using a step-by-step approach, students are introduced to the skills and techniques used to initiate, plan, schedule, execute, monitor and close a project. Prerequisite: EC311 Introduction to Project Management or equivalent

(close)
4
Subtotal 108.0
Course Number Course Credit Hours
TB133
Strategies for the Technical Professional+

The course reviews characteristics and trends of the global information society including basic information processing, Internet research, other skills used by the technical professional and techniques that can be used for independent technical learning.

(close)
4
TB150
Computing and Productivity Software+

The course covers the fundamentals of computing and the use of computers in communications and networks. Emphasis is placed on the use of computer technology, Internet and the World Wide Web in enterprise computing and working environments. The course will also focus on using productivity software and hands-on applications to problem solving in business and other working environments.

(close)
4
TB184
Problem Solving+

This course introduces students to problem solving techniques and helps them apply the tools of critical reading, analytical thinking and mathematics to help solve problems in practical applications.

(close)
4
TB332
Professional Procedures and Portfolio Development+

Students are required to plan and compile their projects in the form of a portfolio. Instruction on interviewing procedures and writing business communications is also included in this course. Prerequisite: Students must have completed 72 quarter credit hours prior to taking this course

(close)
4
Subtotal 16.0
Course Number Course Credit Hours
Minimum required credit hours for the Baccalaureate Degree (Grand total)
180
Subtotal 180.0

Notes

+In this program, this(these) course(s) may be taught either completely in residence at the school, completely online over the Internet as a distance education course or partially in residence and partially online, as determined by the school from time to time in its discretion. Refer to the Online Course Information section of this catalog for additional information relating to the courses that the school decides to teach all or partially online over the Internet. In order to help students become familiar with fundamentals of taking courses online over the Internet, the school may determine that a portion of the first online course that a student takes in this program must be taken online at the school in a supervised setting.

*General Education courses include courses in the humanities, composition, mathematics, the sciences and the social sciences. The Unspecified General Education courses must include at least one course in each of the following categories: the humanities, composition, mathematics and the social sciences. Refer to the Course Descriptions section of this catalog for the general education category pertaining to each general education course.

NOTE: The course descriptions for the courses in this program are in the Course Descriptions section of this catalog . The school may, at any time in its discretion, vary the offering and/or sequence of courses in this program, revise the curriculum content of the program or any course in the program and change the number of credit hours in the program or in any program course.